I'm In The Union
By Maritime Union of Australia
MASTER CHEF: Marine cook Cia Wernblom helped whip up a winning
recipe for the ITF/ MUA shipping campaign - celebrity sporting
heroes, a sinking ship, sun, surf, billboards, a big event and
a bit of live drama as 'Slick' the oily surfer went flesh and
blood.
"I was the sacrificial lamb," said Cai. "It was good fun. It looked
realistic and grabbed people's hearts. You should have seen the
looks of apprehension. It really opened their eyes in a big way.
No one wants to see this happen to their beach. Everyone's talking
about it. And the media loved it. They had a ball. It was fantastic
PR. I think the message will really stick"
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